GoodSeeds.IN and Jiva Organics are Joining Hands

We are delighted to announce the combination of the organic food component of goodseeds with Jiva Organics.  Together, we will continue to grow both the brands – goodseeds as a market platform for all categories of sustainable products & services, and Jiva Organics focused on expanding our quality organic products range – fruits, veggies and grocery items.

What does this mean?

Organic Veggies

  • More organic product choices; improved availability of items
  • Together, we could ensure better quality and authenticity of organic products
  • Our products will be available through goodseeds bazaars and our online portal; We would increase of delivery frequency significantly as well
  • We will be able to work with more farmers and farmer groups across the country
  • We could offer many classes, workshops and events around popular topics such as home gardening, traditional foods, millet cooking, etc., on a regular basis

How will it work?

planting seeds

  • At present, no change. One can respond to Jiva’s weekly mails or order via email, call-in, order from or call goodseeds’ contact numbers – the products delivered will be from same/similar sources.
  • All the organic food products will be gradually merged under the Jiva Organics banner. GoodSeeds will continue to provide the marketplace (bazaars,, and partner outlets) for all sustainable products including organic food
  • Jiva and goodseeds deliveries will continue as is, and will gradually get integrated

  Why are we coming together?


  • GoodSeeds brand has grown and prospered as a community based marketplace. Our vision is to spread awareness towards sustainable living based on 3 planks – 1) Health, 2) Liveihoods and 3) Environment, all based on our traditional wisdom including Ayurveda.
  • Jiva Organics brand has grown and prospered as a high quality delivery service of organic products.  We have constantly endeavoured to provide authentic, affordable and the highest quality organic products to our consumers, simultaneously providing information on their nutritional benefits and usage.
  • By bringing these brands together, we can build our marketplace better, offer the highest quality eco-friendly products and enable livelihoods.  Our customers can enjoy more choice, easier access to information and products and enjoy better value.

We are excited and hopeful on this new journey and look forward to the continued support from our community.

Narayan K Murthy & Shyam Penubolu  |  97044 96664  •  98495 14854


How Much Do We Know About Organic Veggies and Fruits?

The latest craze all over is finding and consuming organically grown produce.   Conceptually, this sounds great; Do we really understand what organic means? And do we fully understand where and how these are produced?

What do we mean by organic? Is it just no chemicals or pesticides spayed on the plants?  Or do you think that the farmer did not enrich the soil with any chemical fertilizer and just used natural compost?  And what went into that compost anyway?  Just plant-based muck or some animal dung too?  And, what were those animals fed with?

Oh, we have not even asked what kinds of seeds were used to grow the plants that produced those ‘Organic’ fruits and veggies!

Organic Brinjal

Confused? You are not alone. Even many of the farmers who I have interacted with have their own views on what they consider as “organic”.

What about those resellers?  Do the people who sell us organic fruits and veggies know what they are giving us?

Many resellers do not put in the effort to understand or verify what they get and simply pass on to the produce.

So, what can we do to make sure that we know what we are paying for and eating?  Here are a few things to ponder:

  • The more local the produce is, the more organic it would be.   If we are looking for those Californian zucchini’s and broccolis in Hyderabad, we must be already compromising in ways we don’t know
  • Knowing our farmer may not be a bad idea.   Why not pick up a weekend to visit an organic farm with the family?
  • Let’s grow our own veggies and fruits! Home & balcony gardening can be fun and rewarding too.  Many of the home garden enthusiasts will bet their life on the taste and healthiness of what they grew!
  • Let’s spread knowledge and seek knowledge.  How about being a part of a local community farming project?

Any other ideas we could explore?  Feel free to post your thoughts or write to me.

Narayan K Murthy | | +91 970.449.6664 |