Social Commerce – Could it be a lot more than just a buzzword?

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narayan k murthy

The term ‘Social Commerce’ has been around for a while; and of late it has been a topic of intrigue for me – especially for its use in my current effort to build a marketplace for producers and consumers of eco-friendly products.

To facilitate commerce of any products or services, buyers and sellers need to come together.   For a ‘win-win’ transaction to occur, buyers should recognize the value of what they intend to purchase and sellers need to feel that they got a fair value in return.

Well, it does not happen that easily in most cases, certainly not in the retail area that I am promoting in India.  Often, my consumers don’t even know what they want; even if they do, don’t know how to get or utilize them; and most suppliers that produce great products do not know how to market those.

It will greatly help, if there…

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Cold-Pressed Oils We Use in Indian Lifestyle

Latest one from Narayan

narayan k murthy

Any oil loses its nutritional value when heated.  Any cold-pressed oil, if used incorrectly can actually be more harmful than refined oils


Ever since I published a brief note on olive oil on Facebook, I have had several questions and requests to write on other vegetable oils.  So, here is my attempt to educate myself and pass on my knowledge …

I see several organic food product suppliers promoting and pushing unrefined ‘Cold-pressed’ oils over the usual refined oils in the name of health; however there appears to be a significant lack of awareness and misconceptions among both consumers and suppliers about their nutritional benefits and usage.

Let’s understand what an oil is –

Oils are primarily grain-based or nut-based extractions, which contain saturated and unsaturated fats, oleic acid and some vitamins and nutrients.  While oils are usually liquids, they tend to solidify at cooler temperatures.  When an oil is…

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My Personal Leadership Conundrum

narayan k murthy

I have co-founded 3 companies to-date.  I have been continually learning along this journey on how to influence and lead; what it takes to influence and inspire people around me; and that it takes a lot more than personal intelligence, compassion, business network and knowledge/skills to become an effective influencer and leader.

Well, it seems I have a long way to go in this quest for the holy grail!


Before discussing what leadership means to me, I would like to deliberate on two key elements – 1) Ego and 2) Self-awareness, which I believe are core to understanding leadership.

Ego, based on what I have gathered is simply our sense of self OR our self-image of our personality.  In reality, this is never the same as what others perceive us to be.  And, when I say self-awareness, I just feel that it is being conscious about our capabilities, deficiencies and…

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Is “conscious, socially responsible business” just a fairytale?

narayan k murthy

These days, I sleep less and dream more.   I dream about building a business that will be profitable and scalable, but built upon the concepts of positive value creation in the domains of people and planet.

Well, many see this message has already been diluted beyond recognition.  Plenty of businesses and their promoters trumpet going green and being socially responsible, but most of those produce and promote products that are unhealthy both for the people and the environment.

So, what do I mean by ‘conscious’?  I believe whatever the business produces – be it a product, service or waste, it is not harmful to the environment and is enriching as well.

And by the phrase “socially responsible”, I feel organizations should positively impact the health and livelihoods of all their key stakeholders – customers, suppliers and employees.


Today, just a handful of for-profit organizations around the world are generating overall…

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Is Living Healthily an Expensive Proposition?

narayan k murthy

The other day, I was meeting a supplier who brought with him a few organic food product samples.  We were meeting in a crowded coffee shop in Secunderabad on a rainy evening.

Very soon we realized that our conversation and the table filled with organic product samples was catching the attention of people in the adjoining table.   Unable to contain his curiosity, a middle-aged gentleman from the next table got up and came over to have a conversation –

“Sir, can you tell me, why these organic food items are 2 to 3 times expensive?”

And without waiting for my answer, immediately followed it up with, “I am diabetic, can you tell me if eating organic food help me?”


I keep getting such questions all the time and feel like I am getting better in answering such questions every time, but the other person probably leaves still unconvinced.

Yes, to…

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How can we decide for our children, if we can’t do it for ourselves?

narayan k murthy

Returning from my morning jog, I ran into my neighbor who was walking back after sending off her kids to school.  She seemed unusually stressed, unsuited for a beautiful Bangalore morning.  As we exchanged our pleasantries, I could not ignore her worried demeanor and quizzed her.

“Oh boy, my son’s exams have started.  He has to do well, you know”, she said.

“Mmm.  What class is he in?”, I asked.

“In 9th standard.  It is a rat race out there!  In a year he will be writing his board exams.  He should start doing well from now on”, she replied.

Is this it?  Is this even the right attitude for parents?  Why are exam scores valued more than a child’s all-around abilities?

India Children 1

Einstein’s famous quote came to my mind –
The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created…

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