Is “conscious, socially responsible business” just a fairytale?

narayan k murthy

These days, I sleep less and dream more.   I dream about building a business that will be profitable and scalable, but built upon the concepts of positive value creation in the domains of people and planet.

Well, many see this message has already been diluted beyond recognition.  Plenty of businesses and their promoters trumpet going green and being socially responsible, but most of those produce and promote products that are unhealthy both for the people and the environment.

So, what do I mean by ‘conscious’?  I believe whatever the business produces – be it a product, service or waste, it is not harmful to the environment and is enriching as well.

And by the phrase “socially responsible”, I feel organizations should positively impact the health and livelihoods of all their key stakeholders – customers, suppliers and employees.

Image

Today, just a handful of for-profit organizations around the world are generating overall…

View original post 242 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s